Why Zynga bought Chartboost before getting bought by Take-Two

Why does a game publisher buy an ad network? What does it bring them? And what is behind this current frenzy of mergers and acquisitions that we're seeing in mobile adtech? Good questions! So I asked Zynga and Chartboost. Our conversation happened to be a couple of weeks before the news broke that Take-Two Interactive was buying (errr, acqui-merging) Zynga, and the answers are even more relevant now that that's happened. In this Growth Masterminds we chat with  Zynga Chief Product Officer Scott Koenigsberg and Chartboost CEO Rich Izzo. Your host, of course, is John Koetsier.

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.