Winning with kids apps: competition, mistakes, and ways to win
Kids apps can be tough. But there's also a ton of opportunity. Whether you're in an official Kids Space on Google Play or Made for Kids section on the App Store, or just an app that is designed to appeal to kids, there are special rules and guidelines from governments and platform owners. Knowing these and following them unlocks a world of opportunity, however. We recently hosted some experts, including: - Celeste Rollason, Senior Child Privacy Expert @ Privo - Stefano Accossato, Head of UA & Ad Monetization @ TutoTOONS - Mike Gadd, EMEA Customer Success Director @ Singular ... to find out: - what is a kids app? - what do GDPR and COPPA say? - what other legislation is out there? - how do different geos deal with kids apps? - marketing to both kids and parents - level of competition in kids apps - compliance as an enabler - what the rules are - tools and tech to make kids apps marketing work safely - monetization for kids apps - subscriptions for kids apps - in-app purchases for kids apps - building trust with parents - and much more ...