Your first million users: Rocking the cold start with Hannah Parvaz
How do you get your first million users? I'm starting a new series in Growth Masterminds, and it's about getting your first million users for a new app. There are huge challenges for big apps and big brands to grow, but they’re different: they have resources, a brand, and maybe some existing users/players/customers. Starting from zero is a different challenge. I think there’s a lot to learn for both types of app marketers from both sets of challenges, but this series will focus on early-stage growth. To start, we're chatting with Hannah Parvaz, who is literally an “app marketer of the year” and also a “biz strategy consultant of the year.” She’s worked in tons of growth roles and now runs her own growth agency, Aperture, helping apps grow and mobile businesses work.