NEUROSCIENTIST Reveals Why People Dislike You & How to Persuade Anyone!
Moran Cerf is a neuroscientist and professor at Northwestern University, specializing in decision-making and consciousness. His research blends neuroscience, psychology, and AI to explore how humans make choices. A former hacker, he also studies the intersection of brain science and technology. Cerf is a sought-after speaker at events like TED and the World Economic Forum. His work has gained recognition in both academia and popular science.In our conversation we discuss:(00:00) - Introductions(0:40) - Emotional regulation(5:50) - Having a second person that listens(8:37) - Chasing the story in your brain(10:17) - Exposures(12:35) - Embodied cognition(17:35) - Smell or odor(25:29) - Purpose of tears(29:01) - Being in a neutral place(31:59) - Major histocompatibility complex(33:29) - Magic pheromones(38:32) - Signaling emotions(42:18) - Persuasion(52:59) - Negotiation(1:00:26) - Being likableLearn more about Moran CerfOfficial Website: https://www.morancerf.com/Linkedin: https://www.linkedin.com/in/morancerfInstagram: https://www.instagram.com/morancerfWatch full episodes on: https://www.youtube.com/@seankimConnect on IG: https://instagram.com/heyseankim