168: Hooked book summary - the science of forming habits - Nir Eyal

1st interview with Nir Eyal in Growth Mindset Podcast (https://www.growthmindsetpodcast.com/2021-nir-eyal)Wiser Than Yesterday podcast (https://www.wiserpod.com/)Hooked - how to build habit-forming products by Nir EyalNir Eyal is the author of a New York Times best selling book about consumer psychology and technology: "Hooked: How to Build Habit-Forming Products".He is a prominent figure in the silicon valley start up scene with specialist expertise in product development and consumer psychology.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.4 parts: Trigger — A ‘trigger’ is the actuator of behavior; comes in two types — External and InternalAction — The behavior done in anticipation of a rewardVariable Reward — Rewarding users by solving a problem, reinforcing their motivation for the action taken in the previous phase.Investment — This implies an action that improves the service for the next go-around.BooksTry a free Audible trial of any book here (https://www.amazon.co.uk/Audible-Free-Trial-Digital-Membership/dp/B00OPA2XFG?tag=samharris48%E2%80%9321)Indistractable: How to Control Your Attention and Choose Your Life (https://www.amazon.co.uk/Indistractable-Control-Your-Attention-Choose/dp/B07SY9PD43/ref=sr_1_1?dchild=1&keywords=nir+eyal&qid=1619556339&s=audible&sr=1-1)Hooked: How to Build Habit-Forming Products (https://www.amazon.co.uk/Hooked-How-Build-Habit-Forming-Products/dp/B00HZOBOUO/ref=sr_1_2?dchild=1&keywords=nir+eyal&qid=1619556388&s=audible&sr=1-2)Subscribe!If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Nico Vereecke. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Om Podcasten

Feed your psychology nerd. Build motivation, resilience, and intelligence - using science and hard work. Embrace the challenges that build real rewards with the Growth Mindset. Wishing and believing will not manifest your dreams: __ 1 __ Leave your inner chakra at the door __ 2 __ Put down the astrology chart __ 3 __ Stop waiting for something or someone to fix your life Create the life you want ... yourself. - - - With over 7 million downloads, this is your hub for deep dives into mindsets and the science of positive psychology and self-improvement. Episodes equip you with the tools to shift your perspective. From the latest science to timeless wisdom, we feature transformative stories and world-renowned experts. We focus on resilience, optimism, gratitude, and the incredible power of mental flexibility that Carol Dweck discovered within the growth mindset. - - - Host Sam Webster Harris has launched several businesses, travelled the world, and nearly died a few times. An investor in over 100 businesses he balances his sensible side with curious adventure. Activities completed: - - Touring North Korea - - Hitch-hiking across Kazakhstan - - Himalaya Mountain Guide - - Finished an Ultramarathon with a broken leg (not advised) Let his insatiable appetite for learning, self-improvement, and psychology guide your journey. The Growth Mindset podcast is the home for big dreamers who take responsibility for making them happen. If you enjoy thinkers such as Andrew Huberman, Tim Ferriss, Brene Brown, or Lex Fridman you'll love this show.