168: Hooked book summary - the science of forming habits - Nir Eyal

1st interview with Nir Eyal in Growth Mindset Podcast (https://www.growthmindsetpodcast.com/2021-nir-eyal)Wiser Than Yesterday podcast (https://www.wiserpod.com/)Hooked - how to build habit-forming products by Nir EyalNir Eyal is the author of a New York Times best selling book about consumer psychology and technology: "Hooked: How to Build Habit-Forming Products".He is a prominent figure in the silicon valley start up scene with specialist expertise in product development and consumer psychology.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.4 parts: Trigger — A ‘trigger’ is the actuator of behavior; comes in two types — External and InternalAction — The behavior done in anticipation of a rewardVariable Reward — Rewarding users by solving a problem, reinforcing their motivation for the action taken in the previous phase.Investment — This implies an action that improves the service for the next go-around.BooksTry a free Audible trial of any book here (https://www.amazon.co.uk/Audible-Free-Trial-Digital-Membership/dp/B00OPA2XFG?tag=samharris48%E2%80%9321)Indistractable: How to Control Your Attention and Choose Your Life (https://www.amazon.co.uk/Indistractable-Control-Your-Attention-Choose/dp/B07SY9PD43/ref=sr_1_1?dchild=1&keywords=nir+eyal&qid=1619556339&s=audible&sr=1-1)Hooked: How to Build Habit-Forming Products (https://www.amazon.co.uk/Hooked-How-Build-Habit-Forming-Products/dp/B00HZOBOUO/ref=sr_1_2?dchild=1&keywords=nir+eyal&qid=1619556388&s=audible&sr=1-2)Subscribe!If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Nico Vereecke. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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There are a lot of opinions on how to master your mind, but then there’s PSYCHOLOGY. We’re all stuck with the brain we’re born with, but we aren’t stuck with how we use it. Learn science-backed answers to make the most of your mind and your life. CURIOUS? Growth Mindset Psychology is the "self-help sceptic" podcast for the curious. Whether you want to improve performance, navigate setbacks, or know who you are. We find answers to the true science of self-improvement. So put down the astrology chart and start working with your mind, instead of against it. With over 8 million downloads and 60,000 monthly listeners, you’re invited to join. PROCESS Instead of telling you what to think, we discuss how thinking works. Armed with a stack of science journals, textbooks and a boatload of curiosity, we uncover the mechanics of the mind. Why? >>> Success is personal! You might want to make the most of your neurodiverse strengths, start a business, or simply find more reasons to smile. Hone your ability for independent thinking and growth with mental models to pursue your definition of success. HOST I’m Sam Webster Harris, a lifelong learner with ADHD, a raging curiosity, and an obsession with finding answers to hard questions. After launching several businesses, travelling the world and nearly dying a few times I concluded that science and Psychology are where it’s at. What actually makes people happy? What’s the best way to treat a brain? How can I get more done? Studying the answers we find that changing behaviours requires building mindsets, mental models, and a healthy relationship with failure. I run the show to help listeners enjoy nutritious content that feeds their minds (and I needed a legitimate excuse to cover for my reading addiction). PREMIUM Go Ad-Free and listen to exclusive content. Support the show and access the AMA features and community Discord. Growth Mindset Premium ARCHIVE Previous guests include Olympians, Scientists, Billionaires, and Sam's Mum. Past series: — Psychology vs Stoicism — Time Management for busy mortals — Independence and knowing yourself — Cognitive biases and rational thinking — Psychology of connection — Carol Dweck and the Multiverse of Mindsets