Driving Traffic with Content: How Lia Garcia Scales Tours with Blogs and Influencers

This episode is #incredible. Rebekah chats with co-founder Lia Garcia of Louisville Food Tours, about her journey from travel blogging to running a successful food tour business. Leah shares how she used SEO, influencer marketing, and affiliate programs to increase visibility and drive sales. Leah also discusses in detail the power of authentic storytelling and using it to build meaningful partnerships with local businesses to grow her revenue. If you’re a tour operator looking to enhance your marketing strategy and boost bookings via social media marketing and blogging, this episode has some valuable insights on how to leverage creativity as well as FareHarbor’s tools to achieve success!

Om Podcasten

Growth: Powered by FareHarbor is your go-to podcast for real stories and actionable insights on building and scaling a successful tour and activity business. Join FareHarbor Community Manager and host Rebekah Costley as she chats with thriving operators, industry experts, and FareHarbor pros about the strategies that drive growth and how to make the most of FareHarbor’s tools. In each episode, we’ll dive into everything from marketing tactics to leveraging software features, celebrating the wins and overcoming the challenges that come with running a tourism business. Whether you’re just getting started or looking to scale, Growth has something for you. Tune in and discover how to elevate your business with expert advice and practical takeaways from those who know the industry best.