How We Grew Jamie’s Whale Watching and Bear Tours

Join Adam Doolittle of Jamie's Whaling Station in Tofino, BC as he shares insights on a wide range of topics, from the tour business's digital marketing success to hiring/retaining key talent. #####Join our FareHarbor Client Online Community Today##### In this episode, we chat with Adam Doolittle, General Manager of Jamie's Whaling Station in Tofino, BC, about growing and sustaining a tour and activity business over decades. Key Takeaways: Making major changes during slow periods - Jamie's overhauled systems and processes during 2020 COVID shutdowns to operate more efficiently. Driving growth through tech stack upgrades - Switching to integrated FareHarbor platform with new website and booking engine boosted online bookings. Leveraging digital marketing and tracking ROI - Optimized Google/Bing ads to scale up traffic. Measuring returns gave confidence to increase ad spending. Hiring for passion over prior experience - Personality and company culture fit are top priorities. Relevant skills are preferred but can be taught. Maintaining innovation and momentum - Avoid complacency even after achieving success. Always be learning and evolving operations. Using AI as a marketing and ops booster - Experiment with AI to enhance productivity but don't rely on it solely. Refine AI outputs. Ask Adam a question in our online FareHarbor Client Community.

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Growth: Powered by FareHarbor is your go-to podcast for real stories and actionable insights on building and scaling a successful tour and activity business. Join FareHarbor Community Manager and host Rebekah Costley as she chats with thriving operators, industry experts, and FareHarbor pros about the strategies that drive growth and how to make the most of FareHarbor’s tools. In each episode, we’ll dive into everything from marketing tactics to leveraging software features, celebrating the wins and overcoming the challenges that come with running a tourism business. Whether you’re just getting started or looking to scale, Growth has something for you. Tune in and discover how to elevate your business with expert advice and practical takeaways from those who know the industry best.