035: People Buy Feelings, Not Things

035: People Buy Feelings, Not Things

This is a mistake that many business owners commit. They try to sell things. What they don't understand is people buy feelings. When people make a purchase, they don't buy it solely because of its uses and its amazing features. They buy emotionally because people aren't creatures of logic. We're emotional creatures. 

If you can express your feelings and invoke emotions in people, people will try to rationalise their decision even if it's illogical.

Listen in to learn more!

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Om Podcasten

Growth Strategist Podcast. A podcast that teaches entrepreneurs on how to grow their businesses and themselves. We discuss everything about growth, marketing, leadership, and branding. Your main host for this podcast is a marketing consultant best known for Kingsmaker Growth Blueprint, Wilson Komala. He will be sitting down with experts to talk about their growth strategies, the lessons that they’ve learnt, and how they create impacts.