040: Japanese Concept That Change My Business & Life

040: Japanese Concept That Change My Business & Life

While it's certainly not a new concept, it's not a concept that enough people know about. It's called "Ikigai" and in it resides 4 respective quadrants that are intertwined, much like many things in life. Should you manage to find your Ikigai, you find your purpose in life and direction in which you were meant to go.

It's a concept that doesn't get too idealistic. Most concepts about finding your purpose are too far off, ignoring the harsh realities of the world, such as the need for cash. Ikigai's 4 quadrants are...

What I Love

This is a very basic quadrant. You always need to know what you love. If you love something, and it's completely and utterly legal and ethical, why would you spend your limited time on Earth not pursuing it?

What I Am Good At

Capitalising on what you're good at, is a skill that most people don't utilise enough. Sure, it might be way off from what you love, but it can be used to bolster your way and figuring out how exactly to fit your skills on doing what you love.

What The World Needs

In a way, this is to be realistic. If you love and are good at sleeping, there might not be a demand for it. In this case, you've got to ensure your purpose is needed.

What I Can Be Paid For

This is important. Money does talk and you do need it to survive. That's why this quadrant was included.

Your Ikigai lies in the very centre of these 4 overlapping quadrants. Find it.

Listen in to learn more!

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Om Podcasten

Growth Strategist Podcast. A podcast that teaches entrepreneurs on how to grow their businesses and themselves. We discuss everything about growth, marketing, leadership, and branding. Your main host for this podcast is a marketing consultant best known for Kingsmaker Growth Blueprint, Wilson Komala. He will be sitting down with experts to talk about their growth strategies, the lessons that they’ve learnt, and how they create impacts.