056: The Fastest Way To Lose To Your Competitors
056: The Fastest Way To Lose To Your Competitors
This is the fastest way to lose your competitors. It's really simple but many people overlook it!
Personal Branding
Yup, that’s the trick! You can keep putting out content, putting your own twist on things and sharing your case studies, but all that is worthless if somebody else shows up and starts working on his personal branding.
Take this as an example...
Insurance companies in Indonesia are huge and have many loyal clients. They’re seen as credible due to their long history. However, this guy started putting out content on his personal account, giving out valuable information about insurance and finance related content. Slowly, he garnered the attention of millennials and the youths, who understood heavy topics with his relatable and simple content.
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He branded himself as the go-to guy for millennials who want information on insurance
Right now, he’s the top at personal branding and insurance in Indonesia, just because he knew how to brand himself.
You see, people see corporations as robots. They don’t see the company as an entity that will understand their woes and help them but if they know the guy heading the company and relate to him, they are more likely to open their hearts. And this, is the fastest way to lose your competitors.
Listen in to learn more!
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