Ulrik Lehrskov-Schmidt: Pricing from WTF to WTP (Willingness to Pay) - B2B SaaS edition
Ulrik Lehrskov-Schmidt is one of the world's leading experts in B2B SaaS pricing. He is the preferred pricing partner of organizations such as Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and many leading private equity and VC funds. Ulrik also wrote a best-selling book The Pricing Roadmap. He helped over 150 clients in the past 7 years. In this episode, he helps us understand how to test willingness to pay in the go-to-market stage and how to optimize pricing. Links: Ulrik on LinkedIn: https://www.linkedin.com/in/ulriklehrskovschmidt/ The Pricing Roadmap book: https://amzn.to/47EJ5sx https://www.willingnesstopay.com/ GTM Strategist: https://gtmstrategist.com/ https://www.linkedin.com/in/majavoje/ https://gtmstrategist.substack.com/