Building a Gym from Zero (the Early Years of Steel Habitat) with John Cunningham
In this episode, I'm joined by John Cunningham who was the first team member at my gym Steel Habitat (and now owns Built Strong Online Coaching). We talk about how Steel Habitat got started, the mistakes we made early on, why business is like bowling, the challenges of building a team, narrowing your target audience, and why you need an attractive front-end offer.