How to leverage B Corp and social values for PR with Luke Dean-Weymark of Compass Studio | Ep 83
Today I had the pleasure of chatting with Luke, the Co-founder and Co-director of Compass Studio. Luke stepped out of his comfort zone today by getting in front of the mic rather than organising an interview for one of his amazing clients. Luke walks us through the inner workings of running his PR and digital marketing agency which is determined to amplify the impact of world-bettering brands. Luke talks about what the ‘forensic’ process of getting B-Corp certified and how the experience could improve to be more inclusive of early-stage brands. We nerd out on the art of cutting through in the media and social landscape by staying true to being a bluddy good founder and fully embracing your values in all that your brand does. This is a goodie, even if you’re not ready to go through the B-Corp certification process, I’d still encourage you to tune in and consider what your brand could be doing better for the planet and your people. Find Luke Dean-Weymark https://www.instagram.com/compass_studio/?hl=en https://www.linkedin.com/in/lukedeanweymark/