#697 - Advertising Authority Ruling ... Aghhh!

Good morning, Store Nation! Thank you for tuning in to the Hacking Self Storage podcast. I'm your host, Dean Booty. In this episode, we're addressing a significant issue in the self-storage industry. Recently, the Advertising Standards Authority (ASA) ruled against a self-storage operator for misleading advertising. We'll break down the case, emphasize the importance of clear messaging, and share key lessons to help us avoid similar pitfalls and maintain industry standards.   Here's the article: https://www.asa.org.uk/rulings/pink-self-storage-ltd-a24-1231002-pink-self-storage-ltd.html   Thanks to our Sponsor! Stora: https://stora.co/ Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/   Willbox Website: http://willbox.co.uk Willbox Email: selfstorage@willbox.co.uk Willbox Contact Number: 0800 023 5060   Self Storage Secrets Waitlist: https://shorturl.at/aItlN Mr Self Storage: https://www.mrselfstorage.com/ Dean's Email: deanbooty@icloud.com

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The UK's first Self Storage Podcast We interview the world's leading self-storage experts to help you improve your business. Once a week we take a look into my facilities and see what has been working and what hasn't worked in the last 7 days... We share everything from the cost of acquiring a customer to our revenue. Looking forward to sharing this journey with you.