11 - Whatever You Call It, We Still Want It

Whether as Employee No. 11 at HubSpot or in her current role as VP of Marketing for Toast, Ellie Mirman has always taken a data-driven approach to marketing. By measuring everything they do, marketers can better communicate results – what Ellie calls the "universal language" across the entire business.

Ellie joins us this week to chat about the differences in marketing for HubSpot and Toast, how she uses agile marketing and "sprints" to align with the goals of the sales department, and what she looks for in resumés when hiring for marketing positions (hint: it involves data).

Show Notes:

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Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.