13 -Live From President Taft's Oversized Bathtub

When thinking about how social media analytics and reporting has evolved, it's helpful to borrow an example from the world of sports. In baseball, traditional statistics like batting average and runs batted in are equivalent to retweets, likes and favorites on social media − they provide some insights, but they don't tell the whole story.

In his work with Crimson Hexagon, customer success manager (and baseball fanatic) Justin Gagnon uses social listening tools to dig deeper than surface-level analytics and help companies understand trends on social media. On this episode, Justin pulls back the curtain on the social data Crimson Hexagon provides, by showing us how podcasts are perceived on social media, and specifically how social media reacted to President Obama's recent appearance on Marc Maron's show.

Justin also explains how social listening is a new, modern form of market research, and why the successes of prominent brands like Always and Uber show that hashtags may still matter.

Show Notes:

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The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.