19 - This Is Not the Time or the Place

Is there anything more frustrating about the Internet than advertisements? Pop-ups, banners, videos – they interrupt the browsing experience and may even grind your page load times to a halt (and drain your monthly mobile data plan, by the way). At the same time, online advertisements are a valuable source of revenue for publishers, who have seen revenue from print advertisements largely dry up.

Enter ad blocking software. These controversial tools are common among Internet users, and they're sure to become even more popular after Apple permitted the use of ad blocking software on its devices, as part of its most recent iOS update.

This leads to a number of questions. What are the ramifications for publishers if blocked ads suppress revenue opportunities? Are paywalls and contributed content viable alternatives? What about other collateral damage of ad blocking (goodbye Google Analytics tracking)?

We explore all the ins and outs of ad blocking on this week's episode.

 

Show Notes:

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Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.