21 - There's No Such Thing as Intangibles

Numbers can be a little scary. Marketing and PR are results-driven industries, and demonstrating why the work you do every day meet key businesses objectives can seem daunting if you don't have the right tools, processes or perspective. Even worse, you might be reluctant to measure your results in the first place, out of fear of what cold, hard facts might reveal about your every day work.

On this week's Hacks and Flacks we talk to Katie Delahaye Paine, also known as The Measurement Queen, who has spent years helping businesses and PR pros fearlessly and confidently put hard numbers behind their communications campaigns. Katie explains how to create a culture of measurement within a PR agency or internal marketing department, and also shares her perspective on the tech businesses use to monitor and measure their work.

We also chat with March Digital Strategist Kristin McNulty and Content Manager Paul Davenport to get their tips on how to leverage measurement to tell a story and put context behind your campaigns.

Subscribe to Hacks and Flacks on iTunes, Stitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

 

Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.