24 - #PRXNE16 Preview with Erin Callanan

Want to host an event? You better be organized. Organizing an industry event or trade show takes careful planning, collaboration, support from sponsors, great content and much more, as we learned in this week's interview with Erin Callanan, co-chair of PRXNE16, the annual conference for PRSA's North East district.

Erin is one of the chief organizers for PRXNE16 - held this year in our hometown of Boston - and we talked to her to get her expert tips on event organization. She also previews the PRXNE16 lineup, which features a keynote discussion on the media coverage surrounding this year's presidential election, plus a session on client messaging from March Managing Director Cheryl Gale.

SHOW NOTES:

  • 5:53 - The importance of sponsors
  • 11:10 - Why put on your own event?
  • 12:07 - Content is everything
  • 12:30 Preparing for the unexpected
  • 15:20 - Social media sessions at PRXNE16
  • 16:20 PRXNE16 keynote topics
  • 18:44 - Transitioning from communications to education panel
  • 19:45 - PRXNE16 spotlight sessions
  • 20:50 How do you build a content agenda for an event?

LINKS:

Subscribe to Hacks and Flacks on iTunes, Stitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.