25 - One Hazy Chicago Afternoon

Data can tell a great story, and research campaigns are how you find that data. In this week's episode we talk to March Research Manager Jeremy Guterl, Account Manager Steph Jackman and Senior Account Executive Samantha Bell about their recent work developing, distributing and promoting a successful PR research campaign.

Jeremy defines the difference between media-genic and strategic research, and walks us through every step of the research process. Steph provides a blueprint for conducting media outreach for a campaign, and Sam explains why clear, impactful data points help you capture the interest of readers and the media. 

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Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.