31 - Cut the Complexity

What's one buzzword that's just about run out of steam in the world of healthcare? "Solutions."

Boston Business Journal reporter Jessica Bartlett hears it often enough, and that's because she's regularly pitched by PR professionals working on behalf of the region's many healthcare businesses. Off the back of a recent Pub Club of New England speed pitching session, Jessica joins Hacks and Flacks this week for a discussion about media outreach and reporting.

She offers a glimpse into the dynamics and expectations of Boston Business Journal's readership, and insight into the story ideas - and headline opportunities - that catch her eye as a healthcare reporter covering one of the nation's top markets for that industry.

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Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.