39 - Backed Facts vs Fake News

We're living in the era of fake news, or at least, the fear of fake news. Stories that would have once been reserved for salacious supermarket tabloids are now being shared like wildfire across social media and discussed seriously on the nightly news.

It's bad for readers (who do you trust?) bad for media (how do you prove your credibility?) and bad for businesses, who don't want to get caught up in a phony but potentially damaging story. Even a fake story could be a massive PR risk.

In this week's Hacks and Flacks, March VP Meredith L. Eaton and Content Manager Andrew Grzywacz break down the fake news phenomenon. Meredith shares crisis communication tips for brands that need to react to a damaging fake story, and we discuss the budding cottage industry of fake news publishers.

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The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.