4 - Allow Me to Play Brand Advocate

What marketer wouldn't feel accomplished getting their company's name published by U.S. News and World Report, the Huffington Post, Lifehacker and Business Insider? In becoming a brand advocate, Ben Weiss did just that, and built up his personal brand along the way as well.

This week, Ben joins Jim and Manny to chat about brand advocacy, the value of relationships in public relations and marketing, and why he's thankful to have made mistakes before he had an audience.

Caroline Legg, Senior Account Executive at March, also swings by to share stories from her time as an intrepid freelance reporter. She explains that not all stories pitch themselves - unless they're about using goats as lawnmowers - and shares tips on getting noticed.

The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.