43 - Get a Good Bugle

Two years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing.

Major media brands are making big bets on video content, but Sam explains why he thinks vertical publications in tech and other industries likely won't be able to follow suit with similar initiatives. We also discuss:

  • the future of Facebook Live
  • the art form of content distribution versus the over-focus on content production
  • the new ways publications view and seek contributed content from brands
  • the increase in tech reporters being asked to report on politics, government structures, and policy

and the effect on all of the above on tech PR professionals and content marketers.

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Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.