54 - On the MIC with Drift, Lola.com and Notarize

True to our credo - "Innovation Inside Out" - March has launched a series of events called the March Innovators Collective (MIC). Our first event was held in early March (appropriate), and where EVP Jodi Petrie hosted a panel discussion with three Boston marketing luminaries: Jeanne Hopkins of Lola.com, Jessica Meher of Notarize, and Dave Gerhardt of Drift.

The conversation covered a lot of ground: what's in the DNA of a good marketer? What marketing trends need to go away? How can brands build communities of loyal buyers? Jeanne, Jessica, and Dave give their expert answers, and in this episode, we present the live audio from the panel discussion. And, in a one-on-one conversation with Jodi, Dave shares one tip that came in handy when marketing his new book "Conversational Marketing," which we think is great advice for marketing just about anything.

Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.