55 - 'Conversational Marketing' and Treating People Like People

March's Kelly O'Brien and Alex Jafarzadeh chop it up over Conversational Marketing, the new release from Drift's David Cancel & Dave Gerhardt and the first selection of Overbooked, the new March book club. Alex and Kelly talk about the lessons that PR professionals and marketers can learn from the book, including insights on customer loyalty and why it's important to market like you're an actual human being.

Plus, we feature bonus audio from Dave Gerhardt's recent appearance at the March Innovators Collective, where he talks about the role social proof played in creating buzz for Conversational Marketing before its release.

Overbooked will keep on rolling in Q2: Every quarter, we’ll select a hot new release with a technology innovation theme to read together, and we'll be announcing our next selection in April. If you have any ideas or recommendations on great books to read, Tweet us @MarchComms.

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The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.