58 - The Wellness Tech Movement: What PR and Marketing Pros Need to Know

The wellness tech industry encompasses much more than fitness bands and apps. There's lots of innovation happening in the way consumers monitor and improve their nutrition, sleep, mental health, and even plan for end-of-life care. On this week's Hacks and Flacks we talk to March's resident wellness tech experts, Kalyn Schieffer and Kelsey Johnson, to understand how this industry is evolving and the things tech PR and marketing professionals need to know to help well-tech brands tell their story.

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The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.