66 - International Comms and PR with Pete Hendrick of Octopus Group

Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn?

At March, global PR has been in our DNA since the very beginning, which is also why we're a longstanding member of ION, a global network of more than 40 agencies in countries around the world. It was launched by Octopus Group, a UK-based agency, and on this episode, Octopus Group co-founder Pete Hendrick covers the formation of ION, its role in helping brands reach global scale, and the market-by-market differences brands encounter when running international PR campaigns in Europe.

Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.