68 - Making Wellness Tech Work, With the Founders of FitGenie

Wellness tech is a hot trend, and consumers today are trying more apps that promise to help them live longer, look great, and feel better, too. But is all of this technology and innovation actually making us healthier and making our lives better?

March's recent consumer survey - part of the Year of Smart Living - examined the impact of technology on health and wellness, and the role of marketers and brands that want to convince consumers that they’re making the right choices.

To learn more, we talked with one of the exciting brands in the wellness space: FitGenie. They are an Atlanta-based startup that offers nutrition planning combined with meal delivery. On today's show, founders Obi Anachebe and Keith Osayande discuss what's important to consumers in the wellness tech space and how they built an app that makes a positive difference to users.

Om Podcasten

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.