77 - Heather Gadonniex on Impact, Product Marketing, and Ethics in AI

Artificial intelligence is a technology that shows a lot of promise but it's also one that brings up a lot of ethical questions around data privacy, transparency, bias, and more. As VP of Marketing and Strategic Partnerships at Samasource, Heather Gadonniex has a lot of perspective on these issues. Today, Samasource is an impact-driven for-profit tech company. Heather’s professional background – and Samasource’s founding story – both sit at the intersections of impact and growth. Heather shares lessons and insights on impact marketing, product marketing, and ethics in AI. We cover all of that and more in an interview that will be helpful to any marketer and PR pro who needs to tell the story of complex industries with thorny issues.

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The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.