REPLAY - Ep. 015 - The Key to Client Inquiries with Kim Hartz
As you might have heard by now, the Hair of the Dog Summit is coming back from Sept.13-15. But in the meantime, I thought it would be really fun to replay some of the podcast episodes of some of our Summit speakers.In this replay, we bring you another incredible episode! This time from one of our regular coaches inside the Academy, Kim Hartz of Kim Hartz Photography. ----015 - One soft, squishy golden retriever pup was all it took for Kim Hartz to abandon a promising career start as a food and general portrait photographer. Fast-forward ten years and Kim not only specializes in pets, but she's also the educator behind the much-loved Pet Photography EDU, a technical course nested within the Hair of the Dog Academy. In today's episode, Kim joins me to talk about client inquiries, branding, and how to reliably turn leads into sales. What To Listen For: The $18,000 mistake Kim made when first starting her businessThe value in having a sounding board outside the photography industryWhy you should require a phone number from every new leadA common error pet photographers make in thinking about their target marketAccording to gazillionaire Jeff Bezos, "Your brand is what other people say about you when you're not in the room." Kim's advice in this episode might not lead to Bezos-style bucks, but it will help ensure that your every client interaction reinforces the positive branding message you need to make it big! Resources From This Episode: Kim Hartz PhotographyKim Hartz ConsultingHair of the Dog Academy FREE pricing masterclassHair of the Dog AcademyFree Hair of the Dog CommunityHair of the Dog Summit (Sept.13-15)JOIN THE PARTY: Join our free pet photography community More pet photography resources here Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy! Check out my gear and my favorite books. Grab my book! Pet and Horse Photography for Everybody