04. Deborah Farone: Business development 101 — an introduction for law students and junior associates.

Business development isn’t exactly a part of the typical law school curriculum. Yet, it is a key skill for senior lawyers and “rainmakers.” In today’s episode, we speak to Deborah Farone, author of “Best Practices in Law Firm Business Development and Marketing” and the former Chief Marketing Officer at both Cravath, Swaine & Moore and Debevoise & Plimpton. We discuss topics including: what law firm business development and marketing teams actually do, what makes a great rainmaker, and what are some of the skills we can be building now as law students.

The HALB Leadership Podcast is presented by the Harvard Association for Law and Business (HALB) and hosted by Genevieve Antono. Please follow us on Instagram (@HALBLeadership) and, if you’re listening on Apple Podcasts, please leave us a comment review! We want to hear your feedback.

The cost of producing Season One of HALB Leadership Podcast has been generously sponsored by international law firm, Simpson Thacher & Bartlett LLP. Simpson Thacher has no influence or control over the content of this podcast. Each speaker’s (including each host and guest speaker’s) opinions are their own, and do not necessarily reflect those of our sponsor, wider HALB organization, or Harvard Law School.

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Presented by the Harvard Association for Law and Business (HALB) and hosted by Genevieve Antono (Harvard Law School '21). In this student-run podcast, we seek out powerful ideas on how our generation can survive, thrive and grow as leaders in the face of a changing legal profession.