38. Katie Fairweather on Mastering Client Account Management To Increase Retention

In this week's episode, we have a special guest, Katie Fairweather, Agency Director at DOT & Company, who is here to share about mastering client account management. Have you ever wondered what exactly a client account manager does? Katie works closely with digital marketing agencies, helping them with fractional account management. Tune in now to gain valuable insights and practical tips about what a CAM (Client Account Manager) is. Meet Katie Fairweather Katie Fairweather is the Agency Director at DOT & Company. She works with digital marketing agencies to help them with fractional account management. Connect with Katie Learn more about DOT & Company at https://www.dotandcompany.co/. Follow them on Instagram at https://www.instagram.com/dot_and_company/. Tune into the Happy Clients podcast https://www.dotandcompany.co/podcast. Connect with Social Savvy Connect with Jessica on Instagram: https://www.instagram.com/socialsavvyhq Join the Social Savvy Collective community on Instagram: https://www.instagram.com/socialsavvycollective/ Join the free Social Savvy Collective Community for social media managers: https://www.facebook.com/groups/socialsavvycollective Ready to create your own social media business that fuels your dream life? Whether that is financial freedom, time freedom, or anything else — this guide is your ultimate roadmap to building a sustainable social media management business: https://programs.socialsavvyhq.co/smm-roadmap If you are looking for more resources and templates as a social media manager, browse our digital shop for social media managers: https://www.socialsavvyhq.co/shop Need a contract for your social media management business? In less than 10 minutes, your attorney-prepared and peer-reviewed agreement can be in the hands of your clients: https://thecontractshop.com/products/social-media-manager-contract-template?ref=jessicahobbs1 For show notes and more, go to https://www.socialsavvyhq.co/podcast Love listening? We would appreciate it if you would leave a rating and review to support the show!

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Your marketing BFFs in podcast form! The Hashtag Managed podcast is the place where social media managers, marketers, 9-5ers, and agency owners can connect and talk about all things social media. Each episode brings you actionable advice from two marketers who’ve been there, done that. Whether you're looking to level up your strategy, get inspired, or just share a laugh over relatable client struggles, Hashtag Managed has got you covered!