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680: How China Is Upending Western Marketing Practices - HBR IdeaCast

Avsnittet publicerades: 4/30/2019

Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into national markets may be numbered. She has researched marketing campaigns in China and finds they are faster, cheaper, and often more effective than traditional Western ones. Moreover, she argues they may be better suited to today’s global marketplace. Whitler is the author of the HBR article “What Western Marketers Can Learn from China.”

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A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.