Richard Florida: the creative class in the age of the superstar city

In 2002, Richard Florida famously identified the “creative class,” an amalgamation of knowledge workers and those in the arts, culture, and design fields, and established creativity as a basic economic force. Amid increasing inequality, diminished techno-optimism, and the rise of global innovation hubs, he is still bullish on America’s capacity for invention. Florida argues for place-based economic development and skills-building up and down the socioeconomic ladder.

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Artificial intelligence. Robotics. The Gig Economy. Globalization. The world is changing at a dizzying pace in ways that will have a profound effect on the economy, jobs and the flow of talent. How will firms cope with the changes ahead and what steps do they need to take today? Each episode features faculty from the world’s leading business school interviewing CEOs, technologists and experts on the bleeding edge discussing how to survive and thrive by managing the future of work.