Improving Agriculture’s Future with Trust and Advocacy with Claire Taylor

“Engage, not educate.” That’s Claire Taylor’s mantra when it comes to shifting agriculture’s public perception. From a career in political journalism to a Nuffield Scholarship spanning 16 countries, Claire has seen firsthand how farming is scrutinised around the world. We chat about: - breaking out of the agricultural echo chamber - the power of agritourism - why trust-building, not just broadcasting, is the key to better advocacy - the latest farming unrest in the UK, and - her move fr...

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Mark Ferguson from neXtgen Agri brings you the latest in livestock, genetics, innovation and technology. We focus on sheep and beef farming in Australia and New Zealand and the people doing great things in those industries.