Marketing Your Race Internationally

Sports tourism - you’ve heard the phrase, people traveling to places to participate in sporting - that’s a whole thing these days. And a very fast-growing thing at that. So, how can your race capitalize on this trend and how can you position your event to attract more overseas or out-of-state participants? That’s exactly what we’ll be getting into today with my guest, George Kakourides, Marketing Director for the Logicom Cyprus Marathon. As you’ll hear, George has worked really hard on gro...

Om Podcasten

Head Start is a podcast for race directors and anyone involved in the business of putting on races. It doesn't matter where you're based or how many years experience you have or whether you're putting on a running race, a triathlon, an obstacle race or whatever. If you’ve got an interest in planning, organizing and growing endurance events, this is the podcast for you.The focus of the podcast is twofold: 1) we bring you the latest and coolest innovations hitting the mass-participation endurance events industry, and 2) we bring you tips and actionable advice from industry experts to help you improve your race - one episode at a time.Head Start is produced by RaceDirectorsHQ.com, an online resource platform and community network for race directors and race management professionals.