Understanding Marketing Psychology

Why do some of your marketing campaigns work and others don’t? Why do you yourself as a consumer respond a lot more favorably to some types of messages and not others? At the end of the day, what makes us all take our wallets out and pull the trigger on that next purchase? The answer to all those questions more often than not comes down to psychology. We are programmed to respond to certain queues - what our peers say about a product, how scarce that product feels, or how likeable the brand ...

Om Podcasten

Head Start is a podcast for race directors and anyone involved in the business of putting on races. It doesn't matter where you're based or how many years experience you have or whether you're putting on a running race, a triathlon, an obstacle race or whatever. If you’ve got an interest in planning, organizing and growing endurance events, this is the podcast for you.The focus of the podcast is twofold: 1) we bring you the latest and coolest innovations hitting the mass-participation endurance events industry, and 2) we bring you tips and actionable advice from industry experts to help you improve your race - one episode at a time.Head Start is produced by RaceDirectorsHQ.com, an online resource platform and community network for race directors and race management professionals.