Marketing Supplements to Baby Boomers

"Send me a text" Baby Boomers take longer to decide when buying supplements. They spend more time researching due to skepticism, past experiences, and the overwhelming amount of conflicting health information available. Marketing supplements to Baby Boomers is not just about advertising—it’s about understanding the unique emotional and functional forces that drive their purchasing decisions. Trust is the biggest factor. Without credibility, endorsements, and transparency, they won’t buy. You...

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Marketing insights for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 12 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements. Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.Discover what works in dietary supplement marketing.If you’re a dietary supplement brand, this show will uncover:- How to maximize your marketing- What are the Latest Supplement Trends?- How to use YouTube ads to grow a health supplement business- What is the best way to grow a supplement brand?- How to grow a supplement company to $5 Million and more- What are the best supplement marketing strategies that work- Is a supplement business profitable- Who buys supplements- Supplement funnel hacking- How to start a dietary supplement business or functional food brand - And much more