Defining Digital Front Door in Healthcare with Jeff Stewart from CHRISTUS Health
The term “digital front door” is defined differently by each healthcare organization. Some see it as everything up to the point where a patient books an appointment. Others extend the definition to include all the post-appointment interactions. Swaay.Health sat down with Jeff Stewart, Vice President of Strategic Marketing at CHRISTUS Health to explore various aspects of the digital front door, including how they define that term, what Marketing’s role should be, and which technologies should be considered. Learn more about CHRISTUS Health at https://www.christushealth.org/ Find more healthcare marketing stories at https://swaay.health