Craig Kartchner on the Promise & Reality of Consumer Experience (#347)
Craig Kartchner, Chief Marketing and Customer Engagement Officer at HonorHealth, returns to share how more marketers are taking on consumer experience responsibilities, yet widespread progress is still slow. He shares why at some point, the industry will have to have a paradigm shift, why companies that excel at consumer experience seem to flounder when they wade into healthcare, and how health systems will never differentiate on an EHR-first strategy. All that, plus the Flava of the Week about the stunning price tag of having a seat at the table. You’ll want to hold on tight for this one! A lot of revolutionary ideas are stuck behind pay walls, membership tiers, and walled gardens. So what are we going to do about it? This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#347) See omnystudio.com/listener for privacy information.