EVERYTHING You Need to Know About Privacy & Marketing (#430)

Jessica Holton, Co-Founder of Ours Privacy, gives us hope as she describes how to approach performance marketing in a privacy-first world. She gives a State of the State of developments in privacy over the last couple of years and why we as consumers not only expect personalization in healthcare outreach, but why hospitals and patients need it, too.  All that, plus the Flava of the Week about NOOM’s gamification elements. Can they achieve their vision of being the "Duolingo of health," and what are the benefits to society as more people manage their metabolic health effectively?  SPOTLIGHT: SHED  Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.  Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#430) See omnystudio.com/listener for privacy information.

Om Podcasten

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air.  Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the consumer experience of healthcare.  The podcast reached new heights in 2024:  380+ episodes  250k downloads  2024 Top Healthcare Podcasts (Bright Inventions)  #2 on 30 Best Healthcare Innovation Podcasts (Feedspot)  16 Healthcare Podcasts You Shouldn’t Miss (b2Cast)  Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year  Topics for 2025:  Connected fitness  GLP-1's / weight loss  Food as medicine / nutrition  Sleep management  Mental and behavioral health  Preventive health and wellness  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc.  How those nontraditional care models can work together with traditional health systems  Consumer-facing digital health  All other consumer-facing aspects of healthcare   Topics that we don't cover:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle