How Solopreneur Programmers Turn Content Into Cash

Making videos, podcasts, or blogs could be just what your career as a programmer needs. But it could also be a complete waste of time. Many programmers become influencers, but there are two very different reasons for doing so. In this episode, I share the difference between being a pure influencer, or posting online for content marketing. Content marketing is helping people solve some problem they have with your content to encourage them to consider doing business with you. If you're considering working for yourself by starting a software product company, becoming a consultant or freelancer, or selling courses on software development or engineering - becoming an influencer through content marketing is the key to making sales and actually having a business. Join my Patreon:  https://thrivingtechnologist.com/patreon Learn about one-on-one career coaching with me: https://thrivingtechnologist.com/coaching TechRolepedia, a wiki about the top 25 roles in tech:  https://thrivingtechnologist.com/techroles The Thriving Technologist career guide:  https://thrivingtechnologist.com/guide You can also watch this episode on YouTube.  Chapter markers / timelinks: (0:00) Introduction (1:27) 1. The 2 Purposes of Online Content (1:31) 1.1 For Social Status and Influence (3:49) 1.2 Demonstrating Competence (6:09) 2. How Content Marketing Helps Your Career (6:14) 2.1 Getting a Better Job (7:38) 2.2 Sell Products and Services (10:03) 3. 5 Myths of Content Marketing (10:12) 3.1 Your Ideas Must Be Original (12:31) 3.2 You Have To Post Everywhere (13:40) 3.3 You Have To Post All The Time (17:04) 3.4 You Should Post a Variety of Topics (20:40) 3.5 You Must Post in All Mediums (23:51) 4. Building a Business Through Content (24:13) 4.1 Give Away Something Valuable (26:37) 4.2 Have a Contact Form (29:40) 4.3 Get Referrals Through Shares (32:53) Episode Groove Visit me at thrivingtechnologist.com

Om Podcasten

If working on software teams feels complicated, frustrating, and filled with politics - that's just because your eyes are open. Unfortunately, you do need to make a living! So how do you keep up with the demands of your tech job and still have a life outside of work? Hi I'm Jayme Edwards, and I've had a 26 year career in the software industry filled with thrilling victories - and maddening drama. With so many problems in our industry, the more money I made the more ridiculous people's expectations were. I’m sharing the biggest mistakes I made in my career, and the insights I learned along the way. This podcast is the audio version of the Thriving Technologist YouTube channel, where you can find new episodes every Monday. Podcast versions appear on Wednesday of the same week. Subscribe and join us! Let’s help each other grow a community of healthy software developers.