The Independence of Artists in the Digital Age
As technology and new media are changing at the speed of light, so do the means for marketing and promoting of anything and everything. Music is obviously no exception. These days, musicians have the freedom to experiment with novel marketing methods such as free distribution, while relying on alternate avenues to generate revenue, such as touring and merchandise. Today on this episode of Hello, Audio!, we take you to our live After Work Session on the Independence of Artists in the Digital Age. Together with Steffi C, Founder of MusikMatter, Karl Ollie Goedicke, Founder of Blkchn Records, and Lena Engeln, Marketing and Project Manager at gigmit, Helen discusses what is actually happening today in the music industry. Do artists need to be independent? How can they do that? What services are available to them? What are the limitations? When do artists need support? But also, what are the middlemen doing these days? Are they still important? Do artists still need them? Do they still need the big players? Or can they do everything by themselves? Let’s find out! And visit us at www.thevenueberlin.com for more!