How To Increase Your Prices Without Losing Clients

Our next guest in the hot seat is Esther Boykin. She’s a Licensed Marriage and Family Therapist with 15 years of experience under her belt. She’s the CEO of Therapy Is Not A Dirty Word, a mental health service providing support for those often neglected or underserved in today’s society. We can see that she’s got a great thing going, so what’s the problem?! You see, Esther is in the thick of a very important transition within her business. She’s shifting away from an unsustainable business model, and adapting for a new ideal customer. But is this the right decision? And if so, how can she overcome those feelings of self-doubt? Rebranding your business is always hard. But that’s why Rachel Rodgers is here to map out a step-by-step process for Esther to follow. Together, they discuss: -        When is the best time to rebrand? -        Finding your ideal client -        How to raise your prices (without scaring people off) -        How to avoid distraction “from the shiny things” -        Working out the math behind your business -        How to scale by 3.5 x -        How marketing will fuel this rebrand  After this absolute masterclass, Esther herself said, “I should have done this years ago.” So if you’re sitting on the fence, unsure about taking the jump, THIS is your sign. Get ready for a step-by-step guide, and let’s get started! Want MORE Hello Seven?  🔥 Sign up for the Hello Seven Coaching summit now: https://helloseven.co/milliondollarcoachsummit/    🎟️ Join us at the ROI Millionaire Summit while you still can: https://roi.helloseven.co/       Follow Us!  Rachel’s Instagram: @rachrodgersesq   Rachel’s Twitter: @RachRodgersEsq  Hello Seven's TikTok: @hellosevenco Follow Esther Boykin! Esther’s Instagram: @estherbmft Esther’s website: https://estherboykin.com/  

Om Podcasten

Welcome to your next Million Dollar Decision. On The Hello Seven Podcast, Rachel Rodgers breaks down the steps for diverse entrepreneurs to scale their businesses and build generational wealth. Rachel is a wife, mama, and CEO of an 8-figure business on a mission to close the wealth gap… for good. She advocates for a fresh, equitable perspective surrounding wealth in her books: “We Should All Be Millionaires,” “Million Dollar Action,” and the upcoming “Future Millionaire” for young adults. Tune in to this corner of the podcast-verse for unfiltered coaching sessions with bold founders, and no-BS solo episodes where Rachel shares lessons to help you level up your entrepreneurial game. From goal-setting to game-changing strategy, this podcast exists to help you build a joyful, seven-figure empire. Ready to stop playing small? You’re in the right place. Happy listening!