Navigating Cash Flow and Profit: Addressing Common Misconceptions

Imagine this: You've built a thriving business, your sales are climbing, and on paper, you're incredibly profitable. But then, reality hits. Payroll day arrives, and suddenly you're scrambling to find the cash to cover it. Does this scenario sound familiar? It's what many founders experience—the profit versus cash flow paradox. While profit might seem promising, cash flow tells the real story about your business's financial health. In this episode, our founder and hos...

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Profit Reimagined Inc., a certified B Corp, brings you Her CEO Journey: The Business Finance Podcast for Mission-Driven Women Entrepreneurs.In this podcast, we openly talk about the financial and business challenges women face on their journey to success. My guests and I share the real stories—disappointments, lessons learned, big wins, and everything in between—as they’ve scaled their businesses from six to nine figures.Together, we explore the money side of their businesses, giving you the insights you’ve always wanted but didn’t know where to ask.As women founders, understanding where your business stands financially is key to making confident decisions that shape the future of your business and the life you want to lead.Join us for these insightful conversations, and get the financial clarity you need to grow your business with confidence.