Scaling your Business Into Global Markets with Chief Trade Commissioner, Sara Wilshaw

Navigating the global landscape is crucial for Canadian businesses due to the country's relatively small population — which means that most of your customers and clients are outside the country. In this episode, Sara Wilshaw, Chief Trade Commissioner at Global Affairs Canada, shares her expertise in guiding local companies towards international success. She sheds light on leveraging the Trade Commission Service for market entry beyond Canada. Whether you're a Canadian or international company...

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Profit Reimagined Inc., a certified B Corp, brings you Her CEO Journey: The Business Finance Podcast for Mission-Driven Women Entrepreneurs.In this podcast, we openly talk about the financial and business challenges women face on their journey to success. My guests and I share the real stories—disappointments, lessons learned, big wins, and everything in between—as they’ve scaled their businesses from six to nine figures.Together, we explore the money side of their businesses, giving you the insights you’ve always wanted but didn’t know where to ask.As women founders, understanding where your business stands financially is key to making confident decisions that shape the future of your business and the life you want to lead.Join us for these insightful conversations, and get the financial clarity you need to grow your business with confidence.