20. Yaa Birago - Successfully breaking into an already booming industry, how to gain brand awareness without a marketing budget and leveraging your passions to build your business.
Yaa Birago is a mentor, IT professional, workshop facilitator, philanthropist, and the founder of FemmeBnb. Think of AirBnb but strictly for women! Essentially, vacation rentals by women for women. Yaa holds a B.A degree in Criminology and Sociology from the University of Windsor but her passion for technology, women and children advancement has led her into the Information Technology and Non-Profit sector for the past 10 years. At Femmebnb, Yaa and her team aim to reshape women’s travel experiences by providing safe spaces and a community to support their travel endeavours. And at the same time, they provide sustainable travel and tourism for women by focusing on environmental, socio-cultural, and economic sustainability. In this episode, we are talking about:2:05 Are you doing your best? When was the last time you allowed yourself to rest?7:34 Defining moment of the week.11:35 Being one of few women in the male-dominated tech industry.13:10 What is FemmeBnb?21:56 When is the right time to travel while balancing a 9 - 5?27:47 Cost-effective ways of generating brand awareness, excitement, and exposure.32:00 Tips on how we can continue to promote the advancement of women in all aspects of our lives.The Love Drive with Shaun Galanos - Are you doing your best?📝 Are you loving this podcast? If so, leave a review here - it’s the best way to support!🤍 Follow on Instagram - @herdefinedpodcast💭 Helping you define and make the most of your ideal career.🎧 Available wherever you get your podcasts.