#064: Kathy Cabrera on Scripting and Producing 'Explainer Videos' for Clients

This week we're going to talk about yet another little-known opportunity for writers and copywriters—scripting and producing what are typically called "explainer videos" for clients. Explainer videos are nothing more than 1- to 2-minute simple and engaging explanations of what a product does and how it solves a key problem. They're not "demo" videos. Rather they're high-level presentations, usually involving some sort of computer animation or live action. And they've become incredibly popular! To discuss this opportunity in great detail, I've brought in Kathy Cabrera from Red Clip Video. As you'll hear, Kathy has a unique background that has enabled her to build a growing business around explainer videos. She'll explain what this type of work is all about. What it involves. The different opportunities for writers. And what you can charge, depending on what you choose to offer your clients.

Om Podcasten

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.