#176: Sonia Simone on Becoming a Higher-Value Resource for Your Clients

Content marketing has officially gone mainstream. It’s a “must do” for most businesses in today’s trust economy. While this increased demand has created huge opportunities for writers, it has also commoditized a lot of our work and given rise to content mills and rock-bottom fees. We’re not doomed. But to succeed, writers have to become a higher-value resource for their clients. In this episode, I speak with Sonia Simone, founding partner of Copyblogger Media (now Rainmaker Digital) and seasoned content marketer. In the course of our conversation, she shares how you can position yourself as a strategic partner and build stronger relationships with clients.

Om Podcasten

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.